Tips when hiring an SEO agency

tips when hiring an SEO agency

What to look for in an SEO agency A high performing SEO agency that’s worth their weight in gold will do the following during a sales call: You’ll notice a distinct lack of anything involving keywords, rankings, link building, or page speed. There’s a reason for that. A good SEO agency recognizes that those are […]

Machine Learning in Fintech: Everything You Need to Know

machine learning in fintech

Quick hits: Why is machine learning important in FinTech? How can AI help FinTech companies? In fintech, machine learning can provide finance brands with faster and more accurate predictions, more thorough analysis of large data sets, and more efficient automations. This ultimately helps finance brands save time and costs.  How AI is being used in […]

BluPeak Credit Union Marketing Strategy

blupeak credit union

Goals BluPeak Credit Union should focus on 1. Increase sign ups for deposit products 2. Reduce wasted Google Ad Spend 3. Improve Google Ad Spend efficiency A quick rundown of Blu Peak’s Competitors Competitors are bidding on BluPeak’s brand, which is stealing market share, and increasing bid prices for BluPeak’s ad spend. There are 326 […]

Ads for banks: Everything to know

ads for banks

Quick hits: What is bank advertising? What does digital marketing do for banks? Bank advertising is the practice of raising awareness about banking products and services. Its primary purpose is to drive customer acquisition by building trust and credibility with the bank’s target customers. Digital marketing can help banks reach their target customer in a […]

Salesforce vs HubSpot: Total Cost of Ownership

Hubspot vs. Salesforce

Looking to upgrade your CRM and maximize your tech stack? Don’t forget to crunch the numbers on Total Cost of Ownership. What is total cost of ownership? Total cost of ownership (TCO) digs deep into both the obvious and sneaky costs of a product or service. It’s a concept from management accounting that looks into […]

Crescendo acquires CBD, shifting focus to Fintech and CBD Marketing

CBD Marketing

At Crescendo Consulting, we don’t shy away from moves we know will enhance our clients’ growth. That’s why we acquired Crescendo has always been focused on helping highly regulated brands grow their marketshare and avoid legal potholes that could end up costing them millions. And with CBD becoming a more and more accepted product […]