Crescendo wins Best Business Consultancy 2024!

Fintech PPC

Fintech PPC services dedicated to financial services, fintech, blockchain, insuretech, and real estate brands. Enjoy cost-effective PPC strategies and campaign management for Financial Services that drive leads and maximize ROI.

Quickly generate quality leads and grow pipeline

Isotec Security grew leads by 200%

What is PPC for financial services brands?

It can be incredibly disheartening to pour resources into meticulously crafted PPC strategies, only to witness negligible or no return on investment. 

Even worse, most PPC campaigns in the Finance industry suffer from click fraud. 

The goal of PPC for finance brands

Finance brands need to work with a Fintech PPC agency that knows how to limit fraud, drive quality leads sales teams can close, and scale profitable campaigns without burning cash. 

PPC strategies need to marry a deep understanding of your FinTech business and its unique hurdles with data-driven insights dug up from competitor audits and internal sales data.  

+ 77% 

Increase in accredited investor partnership leads


PPC laser focused on scaling fintech brands


A good steward of ad budget

Paid campaigns don't need to cost a fortune. By targeting prospects with cost-effective PPC campaigns, you can generate quality leads without the need for a massive budget.

We take our job seriously as good stewards of your ad bugdet. We can start small and build up. Or we can take a large budget and make it more effective.


Obssessed with ROAS

We've managed PPC campaigns for FinTech startups on a shoe-string budget to enterprise Financial Services brands with multimillion dollar budgets. Our PPC experts can optimize campaigns for a higher Return on Ad Spend (ROAS), no matter where you are in your business's life cycle.


Big data, Scaled Revenue

Use advanced web scraping, machine learning, entity mapping, cohort analysis, and big data to generate highest possible ROI for your finance brand's marketing campaign.


Full-spectrum Digital Marketing

Achieving sustained online growth relies on a balance of keyword based outbound marketing strategies and wholistic persona based targeting for the best results.

Including retargeting, remarketing, and lookalike audience targeting will vastly improve the effectiveness of your PPC campaigns.

Our Process

Kicking Off & Onboarding

We don't just wait for you to tell us what's going on. We hit the ground running and bring data and competitor insights day one.

Establish KPIs

Our marketing team will then work to establish goals, KPIs, and strategies to get started.

Intro PPC Audit

Our marketing team will dig into your brand, your competitors, and your market. Our PPC audits include over 1,000,000 lines of data we analyze.

You'll end up with a comprehensive strategy with detailed and creative tactics that will scale your finance brand's pipeline and revenue.

Custom Tailored Strategies

Each strategy is custom tailored to your specific sales goals, conversion tech stack, audience, and messaging.

Launch Innovative Tests

Our strategies come from a decade of marketing experience—but we're not married to them. Every audience is different, so we let the data tell us where we should go and what will have the highest impact.

Collect Data & Report Results

We create custom dashboards for every interested party--from granular dashboards for the marketing team, to executive dashboards for CMOs and even CEOs.

Proactive Communication

You won't ever have to wonder where we are or what we're doing. We make sure to bring strategies, insights, and plans to you directly.

Get A Partner, Not A Vendor

We're here to be a strategic partner, not just a vendor that pulls levers and pushes buttons. We help finance brands create great experiences, find their customers and audiences, and build through acquisition, retention, and loyalty.

An PPC team with over a decade of experience in finance marketing

Our experience lets us make the most of any ad budget. With over a decade of experience in Fintech PPC and a team with global experience, Crescendo is uniquely qualified to help your finance brand scale efficiently and quickly.

What other fintech PPC agencies won’t tell you.


Should you hire a PPC agency?

Not always. PPC agencies can offer many resources to improve their clients' PPC campaigns. If you have the budget for it, hiring a PPC agency may be the best way to get the results you're looking for from your campaign.

It also yields a very high return on investment — in fact, most businesses earn $2 for every $1 spent on PPC advertising.

However, when done poorly, PPC can be expensive and not very effective. And your budget will dictate what strategies are available to you. With a small budget under $1000 per month, you may be better off with a local SEO strategy instead.


How much does it cost to hire a PPC agency?

The cost of hiring a PPC agency is based on a few factors:

Factors Determining PPC Pricing Level of the consultant’s expertise
Keyword competition
Number of ad campaigns
Types of ad campaigns
Number of ad platforms
Quality of ads

What's normally included in PPC management Services
Ad Copywriting
Ad and Landing Page Design
Bid Management
Strategy Creation
Campaign Planning
Tracking and Reporting
PPC Competitor Analysis

Generally expect to pay between 10-30% of your total budget in service fees.


Is PPC cheaper than SEO?

SEO is cheaper in the long run.

Although SEO for financial services might cost time and money, — it's still cheaper than PPC in the long run. A successful SEO campaign could cost you between $2500 to $10,000 a month depending on the scope of the projects. While you'll have to pay for ongoing maintenance, It'll end up paying for itself.

You can also lower your overall cost per acquisition by combining SEO with your PPC campaigns.


What is a good budget for PPC?

The average cost per click (CPC) for the finance industry is between $7-$25 depending on what you're targeting.

We tend to suggest starting with a monthly budget of $3000 to start, and once you've found a successful campaign, turning up the budget (and the ROI). On average, successful PPC campaigns can run between $10,000-$20,000 per month.

Need month to month contracts?

We can help with that. 

Let’s get started