Technical SEO helps Google read and understand your website. 

For small and midsized companies, SEO should be focused first and foremost on driving revenue. 

Second? Brand building. But the SEO market can be insanely saturated with huge brands that have been focused on SEO for 10+ years. 

So how do you overcome huge incumbent brands with big budgets? You get very targeted and very niche in your content, and very detailed in optimizing your website.

And you work with a team who’s been beating them out for years. (That’d be us).  

Email marketing is a great, cost-effective way for fintech startups to nurture leads into paying customers. 

Tie your email marketing strategies directly to your sales CRM and create sophisticated sequences that perform 10x better than a basic newsletter.  

Organic social media marketing is a great way for small and midsized companies to build relationships with their customers and followers, and foster loyalty and trust.

Smaller firms need to invest in content development and PR to gain an edge over larger, incumbent competitors. 

When paired with SEO, content development can help lower your overall cost per lead.

Content can also improve sales when used in email marketing drip sequences.

Not only that, it helps build trust with potential customers.

By creating content that is tailored to their target audience, you can establish yourself as an industry leader and gain an advantage over larger competitors.

Pay-per-click (PPC) is an online advertising model where advertisers pay a fee each time one of their ads is clicked, making it an effective way to drive traffic to websites. But PPC can be expensive, so it requires strategic planning and budgeting.

Investing in lookalike audiences can help decrease the overall cost per lead and improve the overall quality of marketing qualified leads.

By targeting similar audiences that have already expressed interest in your product or service, you can increase the chances of converting them into customers.