The strategy was simple, but extremely powerful. First, make sure to focus the content on what the users cared most about. Then, make sure Google and other search engines could identify, read, and share the content with their user base.
By working with a team of developers, Crescendo’s team worked to help improve the technical fixes to the website, QA a new redesign of the website, and optimize existing content.
LA Weekly blasted through 1 million readers from SEO in a single month.