Stealing Leads from Competitors
December 5, 2023
LA Weekly hits 1 million readers from SEO
Driving interest to relevant stories in the LA area has always been the biggest goal for LAWeekly.com, but SEO hasn't always been the biggest driver of traffic for them.
The SEO team set out to first optimize existing content, identify technical issues keeping search engines from indexing their content, and lastly, guiding the team on in demand topics their competitors write about.
Traffic was the main key performance indicator.
The strategy was simple, but extremely powerful. First, make sure to focus the content on what the users cared most about. Then, make sure Google and other search engines could identify, read, and share the content with their user base.
By working with a team of developers, Crescendo’s team worked to help improve the technical fixes to the website, QA a new redesign of the website, and optimize existing content.
LA Weekly blasted through 1 million readers from SEO in a single month.
