Stealing Leads from Competitors
December 5, 2023
Delta 8 Content Helps Real Tested CBD Soar High
Detla 8 CBD was a new product that CBD brands started selling, meaning Real Tested CBD needed to create Delta8 content to help educate consumers.
We leveraged scalable content scraping, keyword research, and localized content creation to create a network of pages educating consumers about Delta 8 CBD.
We focused on impressions and traffic to make sure we're grabbing the online real estate necessary to get the right, educational content to CBD consumers.
We first started with understanding all the aspects of Detla 8’s emergence in the market, then began creating helpful, informational content for consumers.
First we researched all the updated information about Delta 8, then organized the information into three major buckets:
We then created optimized templates that allowed us to quickly scale the content creation and optimization process. Once we published the content, we internally linked the resources, and submitted the URLs to Google’s index.
Although a longer process that took several months to see sizeable ROI, the Delta 8 pages began to dominate search results, due to its comprehensive and relevant information.
Because the content was designed to be interactive and helpful, website visitor engagement improved by 37% year over year.
