If you’re a marketer, you know that failure is part of the job. But what many people don’t know is how to overcome common marketing issues. In this blog post, we’ll share some of our biggest failures and how we overcame them. By being transparent and open about our failures, we hope to help you avoid experiencing similar issues, and save your organization a ton of headaches (and money). So without further ado, let’s get started!
Our top 3 failures (And how we overcame common marketing issues)
1. Too little too late
An east coast startup wanted our team’s help resurrecting their business. They had 3 months left to turn things around. They didn’t have a way to implement the SEO changes we wanted to make. At the time neither did we. In short, after a few frustrating months, they ended up shuttering the business and selling it for parts.
You best bet we have a way to implement SEO changes now.
2. Bot attacks are the worst
A 3rd party surveillance startup got hit with a bot attack. We were unable to find the root of the problem fast enough, and they had to basically turn off their marketing website before turning it back on again.
Now we monitor for distributed denial of service (DDoS) attacks and work with your dev team to block bad IP addresses.
3. Legal team not reviewing content?
Passing compliance is important for any SaaS startup in a highly regulated market–think Fintech, Real Estate, CBD, Health–the list goes on. So what happens if the legal team isn’t responsive? The content can’t be published, and SEO traffic begins to stall. Now we bring the legal team in during kickoffs so they known they’re a part of the process.
Long story short: We screwed up in the beginning. A few times. And we own that. But the best part of making mistakes is learning from them so future customers don’t have to experience the same thing.