TikTok, created in 2016 as a continuation of Musical.ly, has become incredibly popular with over 1 billion monthly active users.
And It’s no longer just dances and memes on TikTok – the app has become a source of success for many business-to-consumer companies. But how effective is it for businesses that are targeting other businesses? It turns out, very! With more B2B organizations hopping onto this trendsetting platform, now might be your best time to add it into your marketing strategy.
Why Use TikTok for Business?
TikTok is the wildcard in B2B marketing, offering savvy marketers a low-cost way to create engaging content with minimal competition. With an engagement rate up to five times higher than bigger social media platforms like Instagram or Facebook, users can benefit from superior organic reach, as well as unbeatable opportunities for networking, brand visibility and lead generation.
By creating industry-focused content with localized hashtags, brands have the unique opportunity to engage viewers in meaningful ways. This platform allows for high visibility through its captivating video playlists and encourages users to explore further. This allows brands a more dimensional perspective than ever before.
Is it right for your brand?
For marketers, TikTok is a wild ride. Crafting content that speaks to your brand and followers, while also staying current on trends will propel you forward – just be prepared for an unpredictable algorithm! Staying connected with users personally can build loyalty within established customers. Or attract fresh faces.
The following are a must for TikTok success:
- Crafting unique content tailored for your brand and audience
- Staying on trend with what’s popular
- Interacting directly with users
- Being vigilant against cyberbullying (Yes, it will happen. Trolls are everywhere).
Making it work for your business
As the business world turns its focus to TikTok for an exciting new outlet of promotion, businesses must be aware that certain criteria will ensure success. To stand out in a sea of competition on the platform, content should quickly capture viewers’ attention – creating loops and easily digestible visuals within three seconds is essential.
You’ll want to engage with followers by commenting or using captions to provide more accessible options for potential customers. Get creative and experiment by posting tutorials, hacks or how-tos that showcase your unique qualities.
Engage other creators through reposting user generated content for extra exposure and always be on the lookout for new opportunities to stay ahead of trends.
With these tips in mind, don’t forget: explore features and niches; prioritize engagement; keep it short.