How to promote credit cards
What you need to know about credit card marketing To have an effective, and revenue generating credit card marketing strategy, credit card brands should use data analytics to create segmented offers, targeted ads, and omni channel campaigns. Then consistently evaluate and modify the approach. How to approach credit card marketing When it comes to credit […]
TikTok for B2B businesses
TikTok, created in 2016 as a continuation of Musical.ly, has become incredibly popular with over 1 billion monthly active users. And It’s no longer just dances and memes on TikTok – the app has become a source of success for many business-to-consumer companies. But how effective is it for businesses that are targeting other businesses? […]
Why banks should get into Banking as a Service
Yes, mobile payment operators are taking over. But there’s one thing they’re lacking: Access to banking services. That’s where banks can take advantage and offer Banking as a Service (BaaS). In fact, it’s gaining traction as a must have service. An estimated 1.2 billion people worldwide need financial assistance like savings accounts or insurance options. […]
Why is it still so hard for female fintech founders to get VC funding?
Women have made great strides in the financial industry, but female startup founders still face an uphill battle when it comes to funding from venture capitalists. In 2021 alone, companies run by women only received 2.4% of all capital invested in VC-backed startups – barely a blip on the radar! Caroline Winnett, executive director of […]