Fintech SEO
Fintech SEO services dedicated to financial services, fintech, blockchain, insuretech, and real estate brands. Boost your visibility, stand out online, and build long term, revenue generating traffic.
Fintech SEO services dedicated to financial services, fintech, blockchain, insuretech, and real estate brands. Boost your visibility, stand out online, and build long term, revenue generating traffic.
Increase revenue and leads. Not just organic traffic.
What is Fintech SEO?
An experience-driven SEO strategy is absolutely necessary if fintech brands and financial services want long-term and cost effective growth.
SEO is not a quick and easy win, but it brings in “free” traffic (As in, traffic you don’t have to pay for like Google ads).
SEO is ideal for reducing your acquisition costs, fueling growth, and increasing your brand’s visibility.
To build effective SEO strategies for fintech and financial services brands, every SEO tactic needs a deep, holistic approach to understanding their audience.
Our approach seamlessly integrates every important element of SEO so your website can elevate its online visibility and drive valuable leads.
+ 239%
Increase in loans processed
– Happymoney.com
SEO laser focused on scaling fintech brands
01
SEO strategies should focus on getting finance brands paying customers, not just keyword rankings.
02
The finance industry falls into Google's "Your Money Your Life" category - which means Google takes a more ciritcal look at finance brands to determine if they deserve to rank on their search results pages.
If you have never heard of "Your Money Your Life," it's time to call us.
03
Use advanced web scraping, machine learning, entity mapping and big data to generate highest possible ROI for your startup's marketing campaigns.
04
Don't just trust industry standards, or traditional SEO strategies. Here's a dirty secret: More than half of those best practices aren't based on reliable data.
SEO requires testing.
Our Process
We don't just wait for you to tell us what's going on. We hit the ground running and bring data and competitor insights day one.
Our marketing team will then work to establish goals, KPIs, and strategies to get started.
Our marketing team will dig into your brand, your competitors, and your market. Our SEO audits include over 228 points we check against.
You'll end up with a comprehensive strategy with creative opportunities to build and scale your finance brand.
If you have Google Tag Manager, we'll seamlessly integrate our Schema Deployer to add content specific Schema to every page of your website. No developers needed.
The result? A branded billboard ad on Google, free of charge (aka no need to pay Google for featured ad placement).
Beat out competitors with a marketing strategy that covers at minimum over 1 million lines of data.
Our strategies come from a decade of marketing experience—but we're not married to them. We let the data tell us where we should go and what will have the highest impact.
Get custom dashboards for every interested party--from granular dashboards for the marketing team, to executive dashboards for CEOs.
You won't ever have to wonder where we are or what we're doing. We make sure to bring strategies, insights, and plans to you.
We're here to be a strategic partner, not just a vendor that pulls levers and pushes buttons. We help finance brands create great experiences, find their customers and audiences, and build through acquisition, retention, and loyalty.
An SEO team with a decade of experience in finance marketing
SEO can help your finance brand instill trust in your potential clients. Show your expertise and authority, and dominate your online real estate.
01
An east coast startup wanted our team's help resurrecting their business. They had 3 months left to turn things around. They didn't have a way to implement the SEO changes we wanted to see. They didn't make it.
Now we make sure there's a way to implement SEO changes.
02
A 3rd party surveillance startup got hit with a bot attack. We were unable to find the root of the problem fast enough, and they had to basically turn off their marketing website before turning it back on again.
Now we monitor for distributed denial of service (DDoS) attacks and work with your dev team to block bad IP addresses.
03
Making sure content is compliant is an absolute necessity for any Fintech or Financial services company. Nothing should be put on the public facing website unless your lawyers take a look.
So what happens if the legal team isn't responsive? The content can't be published, and SEO traffic begins to stall.
Now we bring the legal team in during kickoffs so they known they're a part of the process.
What other SEO agencies won’t tell you.
01
Not always. SEO is slower paced, with results sometimes taking up to 60 days.
So if you are a fintech startup that needs fast results and doesn't have a well established market, you're better off educating your target audience with content and social media ads.
However, if you're willing to play the long game, SEO will more than pay for itself over time, and even establish you as the go-to brand. That's what Block, NerdWallet, and Credit Karma did. And look where they are now.
02
SEO isn't something that can be a "one and done" project. First, search engines are constantly changing their algorithms and resetting the playing field.
Second, competitors are constantly changing strategies.
Third, Google takes a more critical eye to content in the financial industry. So you'll need to consistently publish authoritative content that's helpful and shows your expertise.
03
There are a few things that Fintech SEO agencies need to do in particular:
First, understand how search engines (especially Google) access and read content. A lot of fintech brands use complicated Javascript to render content where a simple CMS like WordPress would do.
Second, Fintech SEO agencies should know what additional requirements search engines have for finance companies when deciding who to rank. (Pro Tip - if you hear "E.A.T." you're on the right track - that's common SEO-speak for Expert, Authoritative, and Trustworthy content.)
Third, SEO agencies should be able to help you quickly and efficiently understand, execute, and communicate SEO strategies.
04
Fintech startups are notorious for needing a lot of capital to get going. If you don't have enough budget to be able to do ongoing technical SEO and generate content at the same time, you can stagger it.
Most fintech companies don't have complicated, dynamic websites (unless you're a trading platform). If your website is focused on lead generation, then spend your first month focused on fixing all the technical issues.
Then spend the next 2 or 3 months pumping out SEO optimized content that is expert, authoritative, and trustworthy.
After that, go back and do a technical SEO audit to see if anything is wrong. Then rinse, and repeat. This will keep your costs down, while still allowing you to grow.
05
1. Using client side javascript without pre-rending your content - You're giving Google a 50/50 shot at actually reading your content.
2. Link building the old fashioned way (AKA paying for guest posts and links - you can't compete with the big brands so don't try).
3. Relying on your brand awareness. Instead, build useful content to keep your customers coming back (for more content & business)
4. Hiding your team - an easy trick to gain instant credibility is highlight your team and use them as authors. Even if they leave, investing in their online reputation will only help build your brand's reputation. It's a win-win
5. Settling for cookie-cutter schema - Schema is the easiest way for you to differentiate yourself and teach Google about your brand. Cookie-cutter schema won't do that for you. You need more integrated, granular schema markup to be Google's go-to brand.
Fintech SEO Success Stories
Happy Money focused on improving the quality of their website content and their internal links. 6 months later, they saw a 239% increase in loans originated.
Binance.US improved their user experience and keyword targeting and increased traffic by almost 5x
Payoff.com rebranded as HappyMoney.com, and needed a full domain migration. We helped guide them to a smooth transition and got them ranking for 6,000 more keywords than they did before.
Finbox.io focused on technical SEO and got over 3 million pages indexed by Google. They then doubled their company's valuation.
Finbox.io indexed over 10m pages and doubled their valuation.